Vi De Taula — Marie-Espérance

Vi De Taula, Packaging & Visuel system, 2022

Vi de Taula (table wine) is a packaging and visual identity project for a Majorcan table wine. Produced by a family-run vineyard, the wine's image is modernized without compromising its authenticity, aiming to appeal to a young, socially engaged tourist audience.
The visual identity celebrates simplicity, conviviality, and a strong local connection, with the table as its central symbol. The wordmark, both adaptable and bold, serves as a seal of quality. This design reflects the values of sharing, transparency, and gentle resistance that define the wine, its women producers, and their community.