Marie-Espérance 
Design Textile Actuel, Leaflet,  2023The challenge was to create a leaflet for Design Textile Actuel, an exhibition celebrating the work of 22 women in textile art. To highlight the importance of each artist, the design deliberately emphasizes their names, displayed boldly and prominently, to draw attention to and question the historical erasure of women in textile design. The choice of risograph printing allows the artists’ names to intertwine with their biographies and achievements.
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interdépendances, Visual System, 2024 
Design of the visual identity and graphic system for interdépendances, an event promoting the integration of biophilic principles in architecture. interdépendances invites participants to rethink conventional approaches and explore experimental practices involving biomaterials.
The event’s graphic system is grounded in the idea of mutual dependence between humans and nature. This interdependence is visually expressed through typographic composition. The use of multiple reading levels creates a simple, structured graphic language that enriches interpretation while reflecting the complexity of biological relationships.
TEAM: Marie-Espérance Cerdà Flouriot , Alixe Côté, Emy Moisan, David Diaz
Vi De Taula, Packaging & Visuel system, 2022Vi de Taula (table wine) is a packaging and visual identity project for a Majorcan table wine. Produced by a family-run vineyard, the wine's image is modernized without compromising its authenticity, aiming to appeal to a young, socially engaged tourist audience.
The visual identity celebrates simplicity, conviviality, and a strong local connection, with the table as its central symbol. The wordmark, both adaptable and bold, serves as a seal of quality. This design reflects the values of sharing, transparency, and gentle resistance that define the wine, its women producers, and their community.
IMAGE Magazine Vol. 1 Voyeurism & Surveillance, 2023
Image is a conceptual magazine that explores the visual codes of contracts and terms of use, documents often ignored because of their deliberately disengaging design. By mimicking their features — tiny typography, lack of hierarchy, dense text blocks, and footnotes — the magazine highlights the deterrent strategies embedded in these texts. Its large, unwieldy physical format reinforces the discomfort of reading. Images questions form as a tool of power and offers a critical reflection on deliberate illegibility by making visible what usually escapes the reader’s attention.
Fire of Love, Poster Series, 2023
 The series of typographic posters explores the connection between love and eruption, between intimate tension and volcanic power. Fire of Love is a story of union, between two people driven by a shared passion, and between humanity and a wild, untamable nature. The three posters visually translate this narrative by playing with contrasts in rhythm, density, and composition, echoing the nature of volcanic matter, at times calm and fluid, at others chaotic and explosive.
La Española, Packaging & Visuel System, 2024 
 The goal of this project was to modernize the visual system for La Española’s packaging, capturing the essence of the product, green stuffed olives, in a clear and distinctive way. The concept highlights this identity through typography, layout, and color. Beyond simply describing the product, the visual system serves as a strong graphic expression of the brand, allowing it to communicate consistently and recognizably across all platforms.
About
I am a recent graduate from the Graphic Design program at the Université du Québec à Montréal (UQAM).
I am particularly interested in strategy-focused design and the creation of visual identities.

Contact
esperance.cerda@gmail.com



©2024